Professor Thomas Webb — Psychologist in Sheffield, England

Professor Thomas Webb is a social psychologist at The University of Sheffield. His research focuses on self-regulation and behaviour change, exploring how individuals achieve goals and modify their actions. He investigates strategies that enhance motivation's impact, such as progress monitoring, self-compassion in response to setbacks, and the formation of specific plans known as 'implementation intentions'. Professor Webb is involved in the Leadership Team for Behavioural Research in the UK (BR-UK) and collaborates with organizations to understand behaviour in diverse contexts, including efforts to reduce single-use plastics.